Which one of two marketing jobs would you choose, if at face value equal in all other perspectives except that one of the jobs deals with “cool technology” and the other doesn’t? In many cases we, specially we with a technical background would gravitate to the company with cool technology. Why? Somehow we feel proud and get satisfaction out of the fact that the products or services are hard to understand, and this blurs our decisions in the job selection process. I claim that in many cases when we look for a new job, we should put aside the whole technology consideration and give it a lot less weight. Very few jobs are about the technology itself, and much more emphasis needs to be put on factors like future job prospects and company culture. Technology can be cool and give satisfaction in ones daily work, but might also focus you on the wrong things and doesn’t necessarily give you any better long-term prospects.