I got a new job a some time ago and thought about how to be successful in the first 90 days. To help me in the process, I purchased this book that talks about strategies and gives suggestions of how to approach this. One of the topics covered explains that it’s really important to know in what “phase” the company is in, because this will determine what they need, what to do and also prevent you from stepping onto the land minds. The book identifies four different types of companies / phases / situations: a) start-up, b)turn around, c) re-alignment and d) sustaining success, each requiring different type of marketing actions and maneuvering. For example, for a start-up the need is often around establishing processes, compared to a turnaround  situation, which generally quickly requires some tough decisions. In the sustaining scenario, the trick is not to destroy what is working while moving the organization forward. I found this information quite valuable, not only when you landed a job, but while you’re in the interviewing process, because if you can figure out what the state of the organization is, you’ll also be able to tailor your resume and answers in your interviews towards solving the real needs of the organization while being sensitive to things the organization definitely does not need, and you’ll come across as a better fit.